Let’s face it if we could find a way of losing weight without starving yourself to death or having to deny you the occasional sweet treat or sumptuous meal we would all jump at it. Well the good news is there is. Did you know that Running is the number one exercise for losing weight effectively? The reason most aspiring weight loss candidates do not jump at the thought of starting a running program is they have never been taught or shared the secret of running easy. That is running in such a way that it is always enjoyable, easy and fun

100 000’s of runners in the world have discovered this secret and are enjoying the benefits of running in order to lose weight – and what a way to lose weight. Not only can you lose weight, but you can also enjoy your food, enjoy the process of losing weight, plus keep it up for years. It’s not about tiny weighed portions of lettuce and cucumber for dinner after the somewhat scant lunch of watercress and broccoli. It’s about eating what you enjoy (within reason) and relishing in the experience of losing weight while seeing the sites and sounds of your neighborhood.

The results of a poll conducted by Runner’s World showed that while a lot of people keep running in order to control their weight, many more run because of the way it makes them feel.

What helps you stick to your running routine?
• My training partners 12.1%
• Fear of weight-gain 15.5%
• Having a goal race to train for 35.3%
• The way it makes me feel 37.1%
(Source: Runner’s World)

This is the great benefit of running. The longer we run the more your body turns to fat. So those long slow runs are slowly eating away those unwanted fat reserves.
However, not only does running help us control weight it also makes a feel good about ourselves. We feel fitter, we achieve greater things, we spend more time outdoors, we think more, we chat more….we get a lot more while losing a lot more.

Our Bodies need fuel to move. When you start a running or marathon training program it is important to make sure you keep your body well supplied with the right type of carbohydrates in order to ensure sustained energy and running enjoyment. When your body runs out of fuel, you will simply “.hit the wall”. Which means dramatically reduced energy levels and muscle strength as your body will start seeing it is low on supply and reserve all available fuel to keep you vital body functions working. i.e. to keep you alive!
Typically the best type of carbohydrates used by runners are energy drinks or gels as these give a quick release of carbohydrates to the body.

Consuming carbohydrates in a sports drink or energy gel while running decreases reliance on muscle glycogen stores, thus conserving them. This is important as the run gets longer, as running out of Glycogen means no fuel to produce ATP (Adenosine triphosphate). All muscle movement requires this special fuel. No ATP, no movement! It’s as simple as that which means…well it means it’s not going to be fun.

Typically, once you have been running longer than an hour your body starts to use up its Glycogen stores. Taking 30-60g of carbohydrates every hour after your first hour, will help improve your strength and endurance. Consuming carbohydrates immediately after running also results in more rapid glycogen replenishment than does waiting to consume carbohydrates. So grab a sports drink as soon as you finish and you’ll keep your glycogen levels up.

It’s amazing how little many runners or joggers know about their bodies needs when embarking on a running training program. Simply getting the right advice will ensure you not only keep your body healthy and injury free. It will also ensure your running or marathon training is both fun and enjoyable.

If you want to lose weight, get fit, stay healthy and feel great then you need to listen to science. Every year thousands of “new” schemes are launched that claim to miraculously transfer you from the overweight, tired, sickly old-you to the miraculous new you. Yet most of these schemes, besides draining more fat from your wallet than your waist, are not supported by science. They are normally supported by the glowing testimonials of other “big losers”. Yet what they fail to show is how these glowing, smiling, slim, healthy-looking people appear 6 months or 1 year later…when the hype is over and the ad revenue all spent. The bottom line is that any successful approach to weight loss has to be a “lifestyle approach”.

If the approach is not natural, like gyrating your body on a special machine, it will eventually fail.
If the approach is not easy, like having to go to a gym every day, it will eventually fail.
If the approach is not fun, like spending hours indoors on a stationary bike, it will eventually fail.

A lifestyle approach to losing weight, getting fit, staying healthy, and feeling great must be natural, easy and fun. Additionally it should also be scientifically proven. Is it possible to find such an approach? Yes!

Running is the most tried-and-tested and effective approach to enabling people to lose weight, stay healthy, look good and feel great of all time. While other fads come and go, since the dawn of civilization, running has been used. Humans are designed to run – yet sadly the approach that worked for thousands of years has been lost. It’s been lost in competition, “trying harder”, “no pain no gain” distortions. The result is that the secret of the most effective, most time-tested approach has been lost. Yet an overwhelming amount of scientific research is proving that the lost art of Running Easy is the ultimate approach to a healthy, energized and long life.

We’ll let science prove it. Watch this spot as we share the science of the art of running. It will change your life.